IDEXX BioResearch PCR Launch

In order to launch this product, my JL team had to work fast. Real fast. So to promote this new 3 Day PCR testing turn-around, why not create a campaign based on the fastest land animal in the world? Using an integrated marketing approach; website, social media, e-blasts, online animation, trade show booth and iPad presentations all coordinated to produce real results–PCR submissions went up as fast. :)